Somewhere between boots and saddles, briefcases and taxis…

Bridging the Gap

This past Friday saw agriculture receive a big boost from someone in the public eye- Miss America Teresa Scanlan. A native of Nebraska, Scanlan used her newly-acquired title to help provide a voice to all those back home in Nebraska, and to all families engaged in agriculture across the country.

On a daily basis, the agriculture industry is bombarded by media images and statements from various groups such as PETA and HSUS that are propelled by celebrity spokespeople who support the groups’ agendas. When Miss America penned her op-ed and filmed her subsequent segment that aired on Fox and Friends, it was an affirmation that there are those out there who are willing to help and give a voice to the true face of agriculture. If you haven’t seen the op-ed or TV segment-click on the following links:

http://www.foxnews.com/opinion/2011/04/15/miss-america-teresa-scanlon-americans-stake-success-farmers-ranchers/

http://foxnewsinsider.com/2011/04/15/miss-america-2011-teresa-scanlan-on-her-fight-against-childhood-obesity/

Needless to say, one can start to feel a little lonely when promoting the cattle industry out in Washington, D.C. when there are so many misconceptions held by the public when it comes to agriculture. I’ve begun to lose track of the number of times someone has commented on the pin that Jess and I wear on our suits- the pin is in the shape of a cow and filled in with the American flag. Once people see it, it is almost always an instant conversation starter. I always include my personal background when discussing what USCA is and am always met with surprise when explaining how my family’s ranch is currently in its 5th generation of operation. The general public has been bombarded by images of expansive feedlots with the attached explanation that these places are where our meat comes from. People often take that as point blank information and don’t often realize that the majority of beef produced in the U.S. today starts on a family farm.

This disconnect in understanding where the public perceives their food as coming from and the actual reality is becoming increasingly large as the images and press put out by animal-rights groups is heightened in visibility due to celebrity supporters. It is quite the boost in morale to have someone in the public spotlight, such as Miss America Teresa Scanlan, to come out in support of agriculture and all of the families who work day in and day out to ensure that the nation is provided with food!

In today’s society, it will likely continue to be an upward battle to promote the true story of the cattle industry. With that said, I am truly proud to be working out in Washington, D.C. Through the U.S. Cattlemen’s Association I know that I am representing my family’s operation and am able to advocate and attempt to bridge the gap between the misconceptions held by many on agriculture and instead try to bring a face to the industry and tell its story in a city where the decisions regarding the industry are made, yet the disconnect remains large.

Tags: cattle industry, D.C., Miss America Teresa Scanlan, U.S. Cattlemen's Association, Washington